Advertising Technical Specs & Deadlines

Our channels

Channel 4 Traffic are responsible for commercial airtime on the following channels and platforms:

Channel 4

Channel 4, 4Seven, E4, E4 Extra, More 4, Film 4, Channel 4 Streaming 

UKTV

W, Dave, Alibi, Gold, Eden, Drama, Yesterday, UKTV Play

The Box Plus Network

4Music, Heat, Kiss, Kerrang!, Magic

Discovery

HGTV, Really

Tech Specs

For tech spec queries, please contact your advert and sponsorship delivery provider (Adstream/Peach/Clearcast).

Approved Third Party Tracking

For VOD campaigns, Channel 4 has a list of approved vendors for third party impression tracking. These are:

• Flashtalking
• Google DoubleClick
• Innovid
• Sizmek

If you require tracking from a vendor outside of this please contact your account manager.

Ad Clearing

Commercials for linear and VoD (All 4) must conform to the current BCAP Television Advertising Standards Code. (Broadcast Committee of Advertising Practice). All commercials intended for transmission on any of the services listed above must be approved by Clearcast prior to broadcast.

Clearcast: +44 (0)20 7339 4700

Delivery

We accept clock delivery through Adstream/Peach/Clearcast to transmission sites.

From 1st October 2021, we will require all advertisers to use CARIA to send copy instructions for all campaigns, excluding those that include specific spot requests and PVX. For more information, click here.

UKTV are in the process of moving broadcast playout providers from Redbee to SES, which will allow them to broadcast in HD. Therefore, any commercials previously supplied before the 1st June 2020 and going forward, will need to be resupplied through Adstream/Peach/Clearcast. SES will still be able to ingest SD commercials, although HD should be your preference.

Adstream: +44 (0)20 7539 8400

Peach +44 (0)20 8145 4902

Clearcast: +44 (0)20 7339 4700

Contact

For any queries or further clarification relating to the specification and delivery of copy, please contact:

• Sven Alexander, Traffic Leader: 07711 767096
• Philip Nutter, Traffic Lead: 07834 337436
• Sandy Wood, Traffic Lead: 07595 106135                               

August Bank Holidays 2024 - Copy Instructions, Approval & Delivery Timetable

VoD deadline: Copy, rotations & tags required for activation for the 26th & 27th August must be delivered by EoP 15th August