A talent-led entertainment opportunity from 4Studio with your brand at the heart
In this series more celebrities become drivers ferrying precious cargo as they brave the Celebrity School Run and field a relentless onslaught of questions from their tiny passengers on a variety of big topics. Despite being grown-ups the comics are invariably caught out by the kid’s naive yet insightful left-field line of questioning.
The 6 part series across Channel 4 will go live from Summer 2022. Each ep will star a different type of comic, giving each piece its own distinct comedy through-line.
Celebrity School Run gives your brand:
- Talent-led entertainment with the brand at the heart
- A relatable and authentic way of engaging the brands key buying audience
- A natural way to integrate a vehicle; a simple journey from A to B
- A great opportunity to dial up key brand messages through conversation that this audience will pay attention to
- The right casting means we can strike a perfect balance between entertainment and purpose-led content
- It drives all metrics for a brand from the top (spontaneous awareness) to bottom of funnel (consideration)