Simba Sleep is the new Sponsor of Escapism On 4!
The Sponsorship will whisk viewers away on an escapist trail from the 1st of March with an array of upmarket peak programming, providing a consistent presence across the year.
The Sponsorship will broadcast across Channel 4, More4 and 4Seven and will run until the end of 2021.
The deal was brokered between 4Sales and Simba's agency, Wake The Bear. The deal marks Simba Sleep's first ever Sponsorship.