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RISK – is it worth the Awards?

Channel 4’s award-winning advertising sales division, 4Sales, today announced it has completed a restructure to increase the focus on client engagement, branded entertainment and growing its digital revenue success.

Channel 4 has named Starbucks and its creative agency, Iris, as the winner of its annual £1m Diversity in Advertising Award, which this year tasked entrants to focus on the lack of representation and stereotyping of the LGBT+ community in advertising.

Channel 4 to use Sky’s AdSmart technology to deliver fully-targeted, addressable ads across Channel 4 Sales’ linear channels for the first time.
Multi-year deal sees Formula 1® highlights and British Grand Prix continue on Channel 4, while even more Channel 4 up-front box-sets will be made available to Sky and NOW TV customers.
Multi-year carriage deal agreed including further expansion of All 4 with more box sets for Sky customers.
Commitment from both Sky and Channel 4 to continue technological innovation for viewers.

Channel 4 today announced that Mazuma Mobile will be the new sponsors of its ground-breaking reality gameshow series, The Circle, when it returns for a second series this autumn with an extended run and a weekly live episode.

We released a film featuring on-screen talent bringing to life genuine complaints which viewers have made about us, Channel 4.