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Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
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Channel 4 calls on advertisers to challenge the value of social video ad spend
Channel 4 today reveals the results of new research proving advertisers are paying more per minute for completed ad views with YouTube and Facebook in an environment where viewers are more distracted from content (or not watching at all) compared with TV VOD. -
Channel 4 scoops nine gongs at RTS awards
Channel 4 won nine awards, picking up more gongs than any other individual channel.