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Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
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Bake Off episode one watched by consolidated audience of 9.5 million
Consolidated viewing figures released today - taking account of time-shifted viewing on a television over a seven day period - show that Channel 4’s first episode of The Great British Bake Off debut was watched by an average of 9.5 million, 35.4% share of the audience. -
Lyle's Golden Syrup & Dr. Oetker to sponsor The Great British Bake Off
Channel 4 today announce Lyle’s Golden Syrup® and Dr. Oetker with their range of home baking products as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. -
TV first for OnePlus with 4 Sales
4 Sales today announce that innovative smartphone manufacturer OnePlus will sponsor the return of Channel 4’s legendary adventure gameshow The Crystal Maze. -
Open University & C4 partner for brand's most innovative deal to date
The Open University (OU) will launch a six-month marketing partnership with Channel 4 on the 16th June with the first in a series of 30 second ads premieres during The Last Leg. -
Campaign: Alex Mahon named new Channel 4 chief
Channel 4 has appointed Alex Mahon, the chief executive of Foundry, to be the broadcaster's first female chief executive. -
C4 announces The Great British Bake Off line up
Prue Leith, Sandi Toksvig OBE and Noel Fielding to join Paul Hollywood in the Bake Off tent