To utilise the Paralympics and the diverse audience it brings we're creating a multi-brand, ad-break takeover that demonstrates the importance of audio description.
C4, in partnership with The RNIB, presents an opportunity for brands to have their ads upgraded to include AD and help their campaigns to be engaged with by a potential 2m extra (visually impaired) consumers.
To utilise the Paralympics and the diverse audience it brings we’re looking to create a multi-brand, ad-break takeover that demonstrates the importance of audio description.
We’re looking for up to 5 brands to supply C4 their existing/planned TVC which we’ll repurpose for them with enhanced (open) AD narrated by a familiar C4 voice for audiences to hear and engage with.
Adverts will also be graphically treated to distort the visual experience, therefore directing audiences to engage with the audio description to understand what’s happening.
Download our deck on this page to learn more, or get in contact with your usual 4Sales rep to express interest.