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Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
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Channel 4 outpacing the market as record streaming audiences drive overall viewing growth in 2024
New data shows Channel 4 is the only major UK broadcaster* to grow overall viewing across streaming and linear in 2024. In addition, across 2024 Channel 4’s streaming audience has grown faster than any of the major streaming-only platforms**, with a 32% year on year rise in viewer minutes. -
Channel 4 and ScottishPower partner to showcase greener living
Channel 4’s newly-formed Creative Solutions unit is partnering with ScottishPower for new campaign, George Clarke’s Amazing ‘Green’ Spaces. -
Daisy Maskell joins Channel 4 and Philips OneBlade’ social first content Underground: Shave Club to explore ‘the new craze’ sweeping the UK
Channel 4 Sales, a leading social content partner for brands, is teaming up with technology giant, Philips OneBlade to create brand new social-first content, Underground: Shave Club. -
Channel 4 Ventures teams with Vinterior in £3 million partnership
Channel 4’s consumer investment arm, Channel 4 Ventures, has secured a £3 million investment into Vinterior, Europe’s leading premium, second-hand furniture marketplace. -
Channel 4 Sales matches giffgaff and Queenie
Channel 4 Sales has launched a new partnership with giffgaff, which will see the mobile phone network tying in with the universe of upcoming Channel 4 drama Queenie for a new series of 3 x 30’’ adverts. -
Channel 4 and Skipton Building Society spotlight the highs and lows of the property ladder in Make Your Move
Channel 4 Sales, the leading digital-first content partner for brands, is joining forces with Skipton Building Society for new social-first branded entertainment series, Make Your Move.