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Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
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4Sales appoints Clare Peters
Channel 4 announces the appointment of Clare Peters to lead the newly created Client Sales team within its award-winning ad sales division, 4Sales. -
HGTV Sponsorship
From January 21st, Home channel became HGTV, the hit US channel for all your home improvement needs, and is looking for a 12-month sponsorship partner.
HGTV is the #1 destination for upmarket females in the US, and we’re confident it’ll be a favourite for the home-obsessed in the UK too. -
Eat them to Defeat Them Returns
Eat Them to Defeat Them, the award winning campaign with Veg Power to encourage children to eat vegetables, is returning as part of a ground-breaking £10m media alliance between ITV, Channel 4 and Sky, aimed at improving children’s physical health over the next three years. -
Dunelm matchmakes with First Dates in new partnership
Channel 4 today announces a brand new, year-long partnership with Dunelm that will see the British home furnishings retailer sponsor the broadcaster’s award-winning dating series First Dates, First Dates Hotel and First Dates Abroad. -
Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert
Channel 4 has premiered the latest winner of its Diversity in Advertising Award, which was awarded to Starbucks for its ground-breaking commercial #whatsyourname. -
Jonathan Allan promoted to Channel 4 Chief Operating Officer
Channel 4’s CEO, Alex Mahon has today announced that Jonathan Allan has been promoted to the role of Chief Operating Officer as part of a restructured leadership team which brings together all the key operational functions into a newly expanded COO’s office.