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Pull back the curtain and read what we’ve been up to recently here at Channel 4 Sales.
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UKTV expands W’s reach by taking the premium entertainment channel free-to-air
Featuring UKTV Original shows with top talent including Emma Willis, Rochelle Humes, Stacey Dooley and Myleene Klass -
The Essentials on 4 Sponsorship Opportunity
A brand new sponsorship opportunity available for the first time the Essentials aligns a sponsor with premium, quality content that holds a captivated and loyal audience.
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Scottish Widows launch disruptive International Women’s Day campaign to drive attention to the Gender Pension Gap
Scottish Widows have launched an International Women’s Day campaign to drive awareness to the fact that women are retiring with half the pension income of men. -
Celebrating International Women's Day 2022
To celebrate International Women's Day this year we asked some of our 4Sales colleagues: "What does international Women's Day mean to you?" and "Who's your biggest female inspiration?"
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Sainsbury’s to sponsor Channel 4’s The Great British Bake Off franchise
Channel 4 today announces supermarket Sainsbury’s is the new exclusive broadcast sponsor of the entire The Great British Bake Off franchise from 2022 in a multi-year deal, marking the biggest sponsorship deal of the show to date.
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Channel 4 to broadcast satirical Ukrainian series, Servant of The People and current affairs special, Zelenskyy: The Man Who Took on Putin
Ukraine’s President, Volodymyr Zelenskyy has become known around the world as a charismatic and defiant leader and key figure in determining the course of the current crisis in his country. But before being elected Ukraine’s president in a landslide victory in 2019, he was an actor and comedian, providing the voice of Paddington Bear in the Ukraine, winning the country's version of Strictly Come Dancing and starring and producing satirical series, Servant of the People, the latter a poignant precursor to his real-life election victory.