The new series kicked off with a brand-new sponsorship in the form of Sensodyne, as well as a super stylish fashion partner in Never Fully Dressed.
Can you believe Made in Chelsea is in its 17th season? Neither can we.
Our darlings on the show are anything but last season though, and to prove it, we've partnered up with Sensodyne in a multi-faceted and innovative sponsorship. This sponsorship sees Sensodyne sponsoring the main show in a brilliant takeover, with bumpers being voiced over by the cast itself.
Sensodyne also sponsor Made in Chelsea's first ever podcast, the M.I.C. Drop. The first monetized podcast from any of our shows, it's produced weekly with Jamie Laing as the host and has already seen brilliant success, hitting Number 1 in the Podcast Charts already.
#SensitiveMoments with Sensodyne sees the cast reacting to first-looks of upcoming episodes, and is pushed out across all E4 Chelsea social platforms.
Never Fully Dressed have signed on as Made in Chelsea's very first official fashion partner, alongside the main Sensodyne sponsorship.
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